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HAM Mug Boxes

Brief

Create a design for HAM’s Rabbit mug boxes which reflect the HAM brand.

Solution

Working together with Caterina Bianchini Studio, we created three box designs for HAM Rabbit mugs. The HAM brand uses a “minimal aesthetic” which “seeks to add a serious edge to its playful subject matter” (hammade.com). Inspired by this and HAM’s Rabbit character, we created a series of boxes: one with a speckled pattern of rabbit holes, one showing the classic HAM line and one detailing an abstract form of Rabbit’s ears.

 

Scope of work
Packaging
Illustration

 
 
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