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Plastic Sucks! Sustainable Straws

 

Brief

Create a new brand which presents a creative solution for spent grains (leftover from beer brewing).

Solution

Spent grain can be converted into a printing or molding material. It is sturdy and environmentally friendly, making it an ideal replacement for plastic straws. Plastic Sucks! Sustainable Straws encourages the use of biodegradable straws through its in-your-face branding and a focus on audience engagement.

Inspired by protest signs, the visual identity of Plastic Sucks! consists of hand rendered letters and illustrations create a rebellious brand personality. 

To encourage consumers to ‘join in’, the product had to include a low effort, engaging way to protest digitally. Each box of straws includes recyclable coasters with different messages about plastic waste. Easy to photograph and share online, these coasters are a new kind of protest placard.

 

Scope of work
Branding
Campaign
Motion Graphics
Art Direction
Strategy
Copywriting

 
 
 
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